hardscaping business growth, landscaping business growth, outdoor improvement , turf and lawn, outdoor lighting, tree service, lawn maintenance

The Most Effective Social Media Platforms for Hardscaping Contractors

How to use Instagram marketing for hardscaping and landscaping and outdoor improvement contractors, Leveraging Facebook for hardscape and landscape and outdoor improvement contractors revenue growth, Pinterest strategies for hardscaping and landscaping and outdoor improvement contractors, Using LinkedIn to increase revenue for hardscape and landscaping and outdoor improvement contractors to get more customers

In today’s digital age, where every corner of business is touched by technology, marketing on social media platforms has emerged as a powerful tool. Using these platforms lets you connect with potential clients and showcase expertise.

Hardscaping contractors who specialize in creating visually stunning outdoor spaces can leverage the capabilities of social media platforms to an impressive advantage. 

In this comprehensive guide, we will explore the most effective social media platforms for hardscaping contractors – Instagram, Facebook, Pinterest, and LinkedIn – and delve into best practices to harness the potential of each platform. 

By the end of this post you will reach a better understanding which platform suits your personality, in turn making an informed decision on which platform to you would prefer to start your marketing efforts. Talk with a marketing professional to come up with a social media strategy.

Instagram: Crafting Visual Interface

Instagram’s visually oriented interface provides an ideal platform for displaying captivating imagery and videos of hardscaping projects. Instagram, founded in 2010 and owned by Meta Platforms, boasts over two billion monthly users as of January 2023, primarily in India and the US. 

The platform’s content diversity drives engagement, including images, videos, reels, and stories. Carousels lead in engagement, reaching about 2,325 users on average.

User preferences encompass humorous, creative, and informative content. In marketing, Instagram ranks second among platforms for business promotion, with 79% of marketers using it in 2022.

Visual narratives effectively present your work, establish rapport with prospective customers, and cultivate a robust online presence. Leveraging Instagram Stories offers an avenue for offering an insider’s perspective into your projects, adding a personalized touch to your brand. 

With its extensive and engaged user base, Instagram emerges as a compelling conduit to reach a diverse spectrum of potential clientele.

Instagram Best Practices


  • Captivating Imagery: Post eye-catching images of your hardscaping projects highlighting your craftsmanship and attention to detail.
  • Relevant Hashtags: Use industry-specific hashtags to ensure your content reaches users actively searching for hardscaping inspiration.
  • Behind-the-Scenes Insights: Use Instagram Stories to provide glimpses of your creative process and the hard work that goes into your projects.
  • Engage with Your Audience: Respond to comments and messages promptly to foster meaningful connections and build trust with potential clients.

Trends to Keep in Mind for Instagram Marketing in 2023

  • Video content: Video is becoming increasingly popular on Instagram, so businesses should focus on creating high-quality video content.
  • Reels: Reels are a short-form video format that is similar to TikTok. Businesses can use Reels to create catchy and engaging videos.
  • Live streaming: Live streaming is a great way to connect with followers in real-time. Businesses can use live streaming to host Q&As, product demonstrations, or behind-the-scenes tours.

Hashtags Best Practices in 2023

Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your posts will show up in the search results for those hashtags.

When choosing hashtags, using ones relevant to your content and your target audience is important. This will help your posts appear in those hashtags’ search results.

  • Use a variety of hashtags: Use different hashtags over and over again. Try to use a variety of hashtags, both popular and niche, to reach a wider audience.
  • Use the right number of hashtags: Instagram allows you to use up to 30 hashtags per post, but you don’t need to use all. Using too many hashtags can hurt your reach. A good rule of thumb is to use 10-15 hashtags per post.
  • Use branded hashtags: Branded hashtags are a great way to create a community around your brand. When people use your branded hashtags, they give you free advertising.
  • Track your results: It is important to track your results to see which hashtags work best for you. This will help you optimize your hashtag strategy over time.
  • Use relevant hashtags in your bio: This will help people find your account when searching for hashtags.
  • Use hashtags in your Stories: Stories are a great way to get your content seen by more people, and hashtags can help you reach a wider audience.
  • Use hashtags in your captions: This is the most common place to use hashtags, but it’s important to use them sparingly.
  • Avoid using spammy or irrelevant hashtags: This can hurt your reach.
  • Update your hashtag strategy regularly: As the platform evolves, so should your hashtag strategy. Keep an eye on what’s working and what’s not, and make adjustments as needed.

Facebook: The Pioneering Social Network

Facebook, the pioneering social network that achieved unprecedented global reach, continues to stand as the industry titan against which other platforms strive to measure up. Facebook’s dominance remains unparalleled, with an impressive user base of nearly three billion monthly active users (MAU) as of January 2023. 

Since its inception in 2004, Facebook has weathered numerous controversies and undergone significant transformations, including its recent and noteworthy rebranding in 2021. This transformation encompassed a substantial name change, marking the evolution of Facebook Inc. into Meta Platforms.

As the most popular social media platform globally, Facebook offers a massive user base and diverse demographics. This makes it an excellent channel for hardscaping contractors to connect with many potential clients. Facebook also provides advertising options to target specific audiences.

Facebook Best Practices

  • Craft Engaging Content: Share a mix of engaging content, including project photos, informative articles, industry news, and tips.
  • Utilize Business Pages: Create a professional business page with accurate contact information and a clear description of your services.
  • Run Targeted Ads: Paid advertising is a great way to reach a wider audience on Facebook. Businesses can use paid advertising to target specific demographics and interests.
  • Participate in Groups: Join relevant groups and communities to showcase your expertise, offer advice, and engage with potential clients.
  • Promptly Respond: Respond promptly to comments, messages, and inquiries to show your commitment to customer engagement.
  • Live streaming: Live streaming is a great way to connect with followers in real-time. Businesses can use live streaming to host Q&As, product demonstrations, or behind-the-scenes tours.

Trends to Keep in Mind for Facebook Marketing in 2023

  • Messenger: Messenger is a popular messaging platform that is owned by Facebook. Businesses can use Messenger to connect with customers one-on-one.
  • Short-form content: Short-form content, such as Stories and Reels, is becoming increasingly popular on Facebook. Businesses can use short-form content to share quick updates and engage with followers.

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Pinterest: Inspiring Through Visual Elegance

Pinterest is a social media platform centered around visuals, where users, known as Pinners, create pinboards to share and organize images that inspire them. These pinboards cover a range of themes, from recipes to fashion. 

While Pinterest now allows for saving GIFs and videos, its primary function remains that of a visual search engine. This unique design results in substantial web traffic, with nearly one billion visits to Pinterest.com in May 2022. 

Pinterest is a powerful visual discovery platform that’s perfect for showcasing your hardscaping projects. With users actively seeking home improvement and landscaping ideas, Pinterest can position your work in front of an audience eager to explore new design concepts.

  • Showcasing Work: Hardscaping contractors can create pinboards featuring their completed projects. High-quality images of various hardscaping designs, materials, and outdoor spaces can be curated to showcase their craftsmanship and expertise.
  • Inspiration and Ideas: Contractors can use Pinterest to create boards filled with design inspiration and ideas. This can help clients visualize potential projects and give them a better understanding of different hardscaping possibilities.
  • DIY Tips: Contractors can share DIY tips and tutorials related to hardscaping. This positions them as a go-to expert and attracts DIY enthusiasts who might be interested in their services for more complex projects.
  • Educational Content: Pins that offer information about different types of hardscaping materials, maintenance tips, and sustainable landscaping practices can position contractors as educators in their field.
  • Collaborations: Pinterest allows collaboration on boards, which can be used to engage with architects, designers, and clients. Collaborative boards can facilitate discussions and the sharing of design concepts.
  • Visual Portfolio: Hardscaping contractors can use Pinterest to create a visual portfolio demonstrating their versatility and design range. This can be particularly useful during client meetings and presentations.
  • SEO Benefits: Pinterest operates as a search engine, so optimizing pins with relevant keywords can enhance discoverability. Contractors can leverage this to attract organic traffic to their profile and website.
  • Engagement and Brand Awareness: By consistently sharing inspiring and informative content, contractors can engage with their audience, build brand awareness, and foster a sense of community among followers.
  • Local Visibility: Pinterest’s search function allows users to discover content based on location. Hardscaping contractors can leverage this feature to attract local clients seeking landscaping services.
  • Seasonal and Trend-based Content: Contractors can create pins that align with seasonal trends or popular outdoor design themes. This shows that they are current and adaptable to evolving design preferences.
  • Link to Website: Each pin can link back to the contractor’s website, driving traffic and potentially converting Pinterest users into clients.


In conclusion, the dynamic landscape of hardscaping contracting, leveraging the potential of social media, has emerged as a pivotal strategy. The avenues offered by platforms like Instagram, Facebook, and Pinterest are more than mere communication tools – they are gateways to showcasing craftsmanship, engaging with diverse audiences, and positioning as industry experts.

As you navigate this digital terrain, remember that social media is not just about algorithms and posts; it’s about stories, connections, and value. 

By embracing these channels strategically and authentically, hardscaping contractors can transform their online presence into a dynamic force that drives business success in the modern era.

Do This Next

Ready to elevate your hardscaping business through the world of social media? 

Harness the power of Instagram, Facebook, Pinterest, and LinkedIn. Start today to transform your online presence into a dynamic force for business success.

Reach out to us if you are ready to implement a social media strategy in your hardscaping, landscaping or outdoor improvement business.

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