hardscaping business growth, landscaping business growth, outdoor improvement , turf and lawn, outdoor lighting, tree service, lawn maintenance

How to Get Press Attention for Your Hardscaping Business

How to Gain Press Attention for Hardscaping Businesses, Strategies for Hardscaping Businesses to Secure Media Coverage

Securing press attention can make a big difference to the success of your hardscaping business. It can help spread the word about your services, drive customer engagement, and increase your reputation within the industry. The tricky part? Cutting through the noise to get your brand noticed. But don’t worry – with a few strategic moves, you can gain the media attention your hardscaping business deserves.

Why Press Attention Matters

Before we dive into the how, let’s first look at why press attention is crucial. According to a 2023 Nielsen report, trust in traditional media sources, such as newspapers, magazines, and television, remains high compared to social media platforms. Despite the rise of digital marketing, third-party endorsements via traditional media outlets still have a strong influence on consumer buying decisions. Furthermore, an article in a renowned publication can significantly boost your SEO, making your business more discoverable online.

Crafting Your Story

Getting press coverage begins with having a story worth telling. As a hardscaping business owner/contractor, you have a unique perspective on the industry. Perhaps you’ve completed a unique project or have found innovative ways to incorporate sustainable practices into your work. Journalists love unique, fresh, and timely stories – find your angle and present it in a compelling way.

Building Relationships with Journalists

Getting press coverage is as much about who you know as what you know. Start by researching journalists who cover your industry. Read their articles, get a sense of their style, and consider what sort of stories they might be interested in. Then, reach out to them – but remember, journalists are busy people who receive countless pitches each day. Make sure your emails are brief, to the point, and personalized.

Using Press Releases Effectively

Press releases are a tried-and-true method of gaining press attention. According to a 2021 survey by Cision, 63% of journalists use press releases as their primary source of information1.revealed that journalists still prefer press releases as the primary source of news from businesses. When crafting a press release, make sure to include all necessary information (who, what, where, when, why, and how), utilize an engaging headline, and keep it under a page if possible. Distribute it through reliable channels and follow up with journalists who show interest.

Utilizing Press Release Distribution Services

Press release distribution services can be a time-saving tool for hardscaping businesses. Platforms like PR Newswire and Business Wire can distribute your press release to thousands of journalists, bloggers, and influencers. They also offer tools to help you target your distribution to specific industries and regions.

Leveraging Local Media

Pew Research survey says younger adults trust information from social media almost as much as from national news outlets. However, Americans have long been much more likely to trust information from local and national news organizations than information on social media sites Take advantage of this by reaching out to local newspapers, magazines, and television stations. Share stories that are relevant to your local community – perhaps a local landmark you’ve worked on or a charity event your business is involved in.

Conclusion

In conclusion, while getting press attention may seem daunting, it’s perfectly achievable with the right approach and a little persistence. Remember, the goal is to build long-term relationships with the press, not just to get a one-off piece of coverage. Keep your pitches timely, relevant, and interesting, and soon enough, you’ll see your hardscaping business getting the media attention it deserves.

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Are you wanting to increase visibility for your hardscaping business? If you need more personalized support, reach out to us for expert marketing assistance tailored to your business needs. We look forward to learning your business growth goals.

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