hardscaping business growth, landscaping business growth, outdoor improvement , turf and lawn, outdoor lighting, tree service, lawn maintenance

The Definitive Guide to Facebook Ads for Hardscaping Businesses

Facebook Ads for Hardscaping Businesses SEO, Effective Social Media Advertising Strategies for Hardscaping Contractors, social media advertising for landscaping contractors

As a hardscaping contractor, you may have wondered how to navigate the complex realm of Facebook Ads. Facebook is the world’s most popular social media platform, boasting over 2.9 billion monthly active users. With such a large potential audience, it presents a vast scope for businesses to promote their products and gain exposure.

At Hardscape SEO Rescue, we understand the power of data to make strategies. With this comprehensive guide, we aim to help you leverage Facebook’s potential to reach your target audience effectively.

The Power of Facebook Ads

Here are some key Facebook statistics to consider:

  • Facebook is the most popular social media in the world, with 2.99 billion monthly active users as of July 2023.

  • There are 243.5 million Facebook users in the United States, accounting for around 70% of the country’s total population.

  • Marketers can potentially reach 1.983 billion Facebook users with ads.

  • The majority of Facebook’s users belong to the 25 to 34 age group.

  • Facebook’s average revenue per user (ARPU) is $10.86.

Such numbers highlight the massive potential of Facebook Ads for businesses, including hardscaping contractors. The audience diversity on Facebook also suggests that marketers can reach potential customers across all ages, particularly in the age group of 25 to 34 years.

Identifying Your Ideal Customer Profile (ICP)

As a hardscaping contractor, you likely have an idea of what your ideal customer profile looks like. If you haven’t already, build a persona around the characteristics that your easiest-to-close customers share. This persona should guide your advertising strategies and help you target the right audience.

Understanding Consumer Intent

Most individuals on Facebook or Instagram aren’t actively seeking hardscaping services, which is why it’s crucial to use innovative strategies to tap into consumer intent. Consumer Intent or Purchase Intent refers to the likelihood of a consumer being on the brink of buying a product or service.

Facebook’s algorithm excels at exploiting user data and social engagements to showcase perfectly tailored ads, effectively leveraging user data. This precision makes Facebook and Instagram Ads a highly efficient method to generate new residential hardscaping business cost-effectively.

However, commercial hardscaping leads are best procured through Google due to the active search nature of the platform.

Cost of Hardscaping Leads on Social Media

The cost of hardscaping leads on social media can vary depending on factors like:

  • Your target audience: The more specific your target audience, the more expensive your leads will be.

  • Your ad budget: The more you’re willing to spend on your ad campaign, the more leads you’ll generate.

  • The quality of your ads: Effective ads can lower your cost per lead.

You can expect to pay anywhere from $10 to $100 per lead for hardscaping leads on social media.

Tips for Maximizing Social Media Hardscaping Lead Generation Campaigns

  1. Target your ads effectively: The more specific you can be with your targeting, the more likely you are to reach your ideal customers.
  2. Use relevant keywords: Incorporate keywords that your target audience is likely to search for in your ad copy.
  3. Create compelling ad copy: Your ad copy should be clear, concise, relevant, and persuasive.
  4. Track your results: Monitor your results to optimize your campaigns and get the most out of your investment.

Setting Your Budget on Facebook Ads

Meta’s platform requires a minimum budget to ensure consistent delivery of ads. This requirement and any recommendations depend on various factors, including your business sector, budget model, purchasing type, bidding strategy, and optimization measures. Ensure your budget meets Meta’s minimum requirements and is substantial enough for optimal results.

Facebook Ads vs. Google Ads for Hardscaping Contractors

Deciding between Facebook Ads and Google Ads depends on your specific goals and budget. While Facebook Ads may be a good option for low-cost leads, Google Ads can provide high-quality leads at a higher cost. Consider factors like your target audience, budget, goals, and the quality of your ads when choosing a platform.

Facebook Ads have low CPC and are good for generating residential landscaping leads. You can target specific demographics and interests. However, the leads require outreach to close, and you can’t book estimates directly on Facebook.

On the other hand, Google Ads provide high-quality leads, enabling you to skip the outreach step. They’re particularly effective for commercial landscaping leads but come with a higher CPC and require a well-optimized landing page.

Additional Factors to Consider When Choosing Between Facebook Ads and Google Ads

Target audience: Facebook Ads is better for targeting specific demographics and interests, while Google Ads is better for targeting people who are actively searching for landscaping services.

Budget: Facebook Ads is typically less expensive than Google Ads, but the cost of leads can vary depending on the competition and the quality of the ads.

Here are some specific examples of how Facebook Ads can be used for Hardscaping businesses:

  • Use interest targeting to reach people who are interested in hardscaping, landscaping, gardening, or outdoor living.
  • Use demographic targeting to reach people by age, gender, income, or location.
  • Use lookalike audiences to reach people who are similar to your existing customers.
  • Create custom audiences based on website visitors or email subscribers.

How to Build a Successful Social Media Advertising Campaign for Hardscaping Contractors

Social media advertising is a powerful way to reach potential customers and generate leads for your hardscaping business. By following these tips, you can create successful social media advertising campaigns that generate leads and grow your business.

1. Set up your Meta profiles

The first step is to set up your Meta profiles for your hardscaping business. This includes creating a Facebook Page and an Instagram account. Be sure to use the same slug for your Facebook Page name and your Instagram username so that customers can easily find you on both platforms.

2. Create a Business Manager and Ads Manager account

Once you have set up your Meta profiles, you must create a Business Manager and Ads Manager account. These accounts will allow you to manage your social media advertising campaigns.

3. Create your ads

When creating your ads, be sure to use high-quality images and videos that showcase your hardscaping work. Highlight the benefits of hardscaping for homeowners, such as increasing property value, improving curb appeal, and making homes more energy-efficient. You can also use seasonal keywords like “spring landscaping” or “summer patios” in your ads.

4. Target your audience

When targeting your audience, be sure to consider the demographics, interests, and behaviors of your target customers. You can also create custom audiences from your website visitors, email subscribers, and past customers.

Audience Targeting Suggestions


  • Location: Your service areas + 20 mile radius

  • Age: 25-65+

  • Gender: Women and men

  • Interests: Home improvement, gardening, landscaping, outdoor living

  • Income: Upper-middle class and above

Custom Audiences

  1. Website visitors

  2. Lead form submitters

  3. Past customers

  4. Facebook Page likes

  5. Instagram followers

  6. Lookalike Audiences

  • Based on your custom audiences
  • Based on your website traffic
  • Based on your Facebook Page likes
  • Based on your Instagram followers


These are just a few suggestions to get you started. You may need to experiment with different targeting options to see what works best for your hardscaping business.

Here are some additional tips for targeting hardscaping contractors:

  • Use relevant keywords in your ad copy and targeting. For example, you could target people who have searched for terms like “hardscaping,” “patio installation,” or “walkway design.”

  • Use images and videos that appeal to your target audience. For example, you could show photos of beautiful hardscaping projects or videos of hardscaping contractors in action.

  • Target your ads during the peak seasons for hardscaping projects. For example, you could target your ads during the spring and summer months when people are more likely to be thinking about outdoor projects.

  • By following these tips, you can reach the right people with your hardscaping contractor ads and generate more leads and sales.

Monitor your campaigns

It is important to monitor your campaigns closely in the first 30 days to ensure they are optimized. Check-in at least once a week to adjust your CPC and CPL costs as needed.

A successful social media advertising campaign for hardscaping contractors can be built and managed by anyone with enough time and money. However, most successful campaigns come from experience.

If you’re just getting started, we recommend monitoring your campaigns closely. Your ads will be in a “learning” phase for approximately the first 30 days, or 30 conversions. During this time, Facebook will be experimenting with different ad placements and targeting options to see what works best for your campaign.

Once your ads are optimized, you should check in at least once a week to ensure your CPC (cost per click) and CPL (cost per lead) costs fit your budget and margins. If they don’t, you may need to adjust your targeting or bidding strategy.

Here are Some Specific Things to Monitor for Hardscaping Contractors

Conversion rate: This is the percentage of people who click on your ad and then take a desired action, such as contacting you for a quote.

Cost per lead: This is the average amount you spend to generate a lead from your ad campaign.

Return on investment (ROI): This is the amount of money you make from your ad campaign, minus the amount you spend on it.

By monitoring your campaigns closely, you can make sure they are performing as well as possible and that you are getting a good return on your investment.

Additional Tips for Monitoring Your Social Media Advertising Campaigns

  • Use a social media analytics tool to track your campaign performance.

  • Set up custom reports to track the metrics that are most important to you.

  • Compare your campaign performance to your industry benchmarks.

  • Make adjustments to your campaigns as needed.

By following these tips, you can ensure that your social media advertising campaigns are successful.

Skip the Headache and Hire the Leader in Hardscape Online Marketing!

Implementing the social media marketing guide as defined above will undoubtedly bring growth to your hardscaping business. However, those tasks require specialized knowledge, time, and energy that most hardscaping contractors don’t have. Maybe you have tried but it’s too complicated or more often just don’t have the time or resources to hire or train someone that may or may not stay with your company.

Realistically, mastering the intricate world of social media marketing isn’t something every hardscaping business owner can achieve overnight.

This is where the team at Hardscape SEO Rescue comes in. As a professional digital marketing agency exclusive to hardscaping contractors, we specialize in exactly what you need. We move swiftly with our projects, after-all, when you win, we win too!


Benefits of Partnering with Us:

Our dedication to excellence means we are exclusive to only one hardscaping company in each region. Lock down your market before your competition does, and allow us to transform YOUR online presence. With Hardscape SEO Rescue, you can focus on what you do best – creating stunning hardscapes – while we take care of bringing customers to your door.

Contact us today to schedule your free consultation during which we will provide you with valuable information about how you are being represented online regardless of if we partner or not, so there’s no obligation and we will not try to SELL you. Why? because we believe in providing value for every contractor we meet with. If you should decide to work together then great! 

Join your 15-minute meeting with a cup of Joe and let us find out your business growth goals to see if we will be a good fit for each other.

  • We have a proven track record of success in helping hardscaping contractors generate leads through social media advertising.

  • We have a team of experienced marketers who can help you create and manage successful social media advertising campaigns.

  • We offer a free consultation so you can see if we’re a good fit for your business.

  • We’re committed to helping you grow your hardscaping business.

Do This Next

First, hit the button below and see if your service area is available. Second, schedule your Zoom meeting, and lastly, show up with your cup of Joe to gain valuable insights to taking your hardscaping business to the next level.

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